According to Women's Sport and Fitness Foundation, Golf Factsheet March 2011, 'Golf is the 11th most popular activity for women' and 'female golfers rank fourth out of 42 sports for overall satisfaction with their golf experience. Women are equally satisfied in golf as they are in sport overall. The average length a woman participates in golf is 10 years. Almost 80% of women have regularly participated in golf or increased it in the last 12 months. And a massive 92% of women are looking to continue participating at the same rate or are even considering increasing it. Over the past 12 months, the figures show that women are less satisfied overall with their golfing experience but they are still slightly happier than male golfers.