I cringe when a couple of, very clever, TV adverts are aired that show you how the media see golfers. Quiet males of retirement age, that are overweight and wear dated, brightly coloured clothing and are being bullied by the stereotypical golf widow.
Let me paint you a picture of how I see a new wave of golfers. Open-minded females, concerned with their fitness, healthy eating and fashion. Juggling life with a career they maybe single or married, or stay at home to look after their family. Enjoyment is gained from playing golf and social activities off the course.